Best Color for Website

Choosing Colors in Web site
 

Color is an emotional considerations, because the color variations can cause
different emotions in each person. We all know that green is currency symbol (mercenary), but do we know also that the green is a symbol greed, envy, and jealousy? Color choices will have a direct effect of visitors on the perception of the company or the products we offer. This is complicated by the fact that the use of color on the web is now limitless: technology allows us to create millions of color combinations.

It's important to understand that each color is determined positive and negative
emotions that connect with it. The point is that the color will affect the emotional customer for the company, brands or products offered. So when choosing color schemes for websites, or other media type, you need to be satisfied with giving color to the companies or products with colors that invites the audience to always choose a web company or our products
 

Let's take a break and see the dining room, refrigerator, or kitchen cabinets
containing products that we buy from groceries stores. What color do most of us
see? Most, of the visible is red, and many others in between.
 

There are so many products color is red. Why? Red is a "hot" color, and very emotional too. In studies, red actually has a physical affect to people, increase heart and causes blood pressure to rise, attracting our attention, action scene. And a very powerful color for product packaging.
 

All the colors that fit / match put into three categories: cool, warm and neutral. While we can choose any color you like from the categories. Similarly, it may often achieve a more powerful effect by introducing the color of one of the other groups. Let's see the view / perception now how colors work together and each color means for the viewer.
 

COOL COLORS

Blue, Green, Purple, turquoise and silver are cool colors.
Cool colors tend to be influenced to give a sense of calm for those who see it.
Though used alone, these colors can have a sense of cold or impersonal, and therefore chose cool colors, it might be wise to add colors from other groups to avoid this.
Here are some meanings of some cool colors:
 

Blue 

Positive: silence, love, fidelity, security, trust, intelligence
Negative: coldness, fear, masculinity
 

Green 

Positive: money, growth, fertility, freshness, healing
Negative: envy, jealousy, error, chaos
 

Purple 

Purple is a combination of blue and red, therefore it is found in both warm and cool categories
Positive: the king, nobility, spirituality, luxury, ambition
Negative: mystery, moodiness
 

Turquoise 

Positive: spiritual, recovery, protection, sophisticated
Negative: envy, femininity
 

Silver 

Positive: glamorous, tall, graceful, sleek
Negative: dreamer, insincere
 

WARM COLORS

Red, pink, yellow, orange, purple, and gold are warm colors.
Warm colors tend to have a passion for the effect of the beholder. However when these colors are used alone to stimulate, generating emotional violence / intensity and anger. When choosing warm tones, add colors from other groups that will assist in the direction of this balance. Here are some meanings of some warm colors:
 

Red 

Positive: love, energy, power, strength, pain, heat
negative: anger, danger, warning, impatience
 

Pink 

Positive: healthy, happy, feminine, compassion, sweet, likes to be funny
Negative: weakness, femininity, immaturity
 

Yellow 

Positive: bright, energy, solar, creativity, intellect, happy
Negative: coward, irresponsible, unstable
 

Orange 

Positive: courage, confidence, warmth / friendliness, familiarity, successful
Negative: ignorance, sluggish, excellence
 

Purple 

Purple color is found in both cool and warm colors
Positive: royalty, nobility, spirituality, luxury, ambition
Negative: mystery, moodiness 

Gold 

Positive: wealth, prosperity, valuable, traditional
Negative: greed, dreamer

NEUTRAL COLORS 

Brown, brown, ivory, gray, white and black are the colors neutral.
Neutral colors are a great selection to get along with a palette (painting) warm or cold. Those colors are good for the background in a design, and also tend to speak more softly, the use of other conquer more color. Add black to create a darker "Shade" of a main color, white is added to create a barge / lighter "color".
Here are some meanings of some neutral colors:
 

Black 

Positive: protection, dramatic, serious, stylish / elegant, formality
Negative: secrecy, death, crime / disaster, mysteriousness
 

Gray 

Positive: security, reliability, intelligence, solid, conservative
Negative: gloomy, sad, conservative
 

Chocolate 

Positive: friendly, earth, outdoors, longevity, conservative
Negative: dogmatic, conservative
 

Tan (fine wool that is still white) 

Positive: dependence, flexible, kinky, conservative
Negative: dull, dull, conservative
 

Ivory 

Positive: tranquility, comfort, cleanliness / purity, warm
Negative: weak, unstable
 

White 

Positive: goodness, the state of innocence, purity, fresh, easy, clean
Negative: winter, cold, distant

We may wonder, "What is truth color combinations for a business website?" While there is no absolute "truth" to color website, you need to understand the target audience, and consider their response about color, which is not owned. If the end goal is to select a product or company, then the color palette should be set. There are overall factors which marks what visitors like or dislike. Basic factors to consider are the target visitors differences in age / era, class differences, gender differences and overall color trends.
 

Differences in age / age is a principal factor that should not be ignored. If the teenagers and children are the target visitors, then they like bright, primary colors, primary colors red, blue, yellow and green. However, unlike adults, are older, they'll love a darker color, similar to the coloring of a group of colors are neutral.
 

Class differences are the other main factor in choosing a color. United States research has shown the working class like the color such as blue, red, green, and others. the more educated tend to like the more obscure colors such as taupe, sky blue, celadon, salmon, etc..
 

Gender difference is a real factor in choosing colors. Men tend to like cool colors like green and blue, where women like the warmer colors, red and orange. If we have a listener / observer of both men and women, who will consider mixing some colors from the palette of cool and warm to both men and women to ask them.
 

Last but not least are color trends. By definition, a tendency means "trend". Choosing colors that are popular is ok for some form of websites and products, but if we want to present long life and stability of the web, then a popular color is not possible so it's best for our web. Instead, we should consider more traditional colors that stand up from time to time.
 

Choosing color is more to take what feels good by us, is causing a response other than to see our web. By knowing the target and the different effects of color generated, we obtain a capability more likely to determine what the best color to attract visitors.
 

One final note about the color. Web visitors generally use different monitors, different browsers and different operating systems. It's almost impossible to ensure that the colors that we make will be the same on each computer as well as being printed.
 

Do not just related to the difference on a different computer, but how do we try to make consistent. How do we create a color palette for the company, brand identity, or product colors, consistency is key. Use the same color on all marketing efforts to create familiarity with the product or company. Consistency will help attract visitors.